8 Proven Strategies For Scalable Ecommerce Link Building
Think of the importance of having a physical shop on a busy street: you’re more likely to attract potential customers just because your shop is located at the right place where people come to spend money. A strong SEO helps you rank your site on the first page of the search results where most of the fun happens.
In this blog post, we’ll help you explain what eCommerce link building and what strategies you can implement to produce the desired results. Let’s get started!
What is Ecommerce Link Building?
Building links back to your online store is called eCommerce link building. Why are links important? Because they help you boost your ranking and build authority. The purpose is to attract organic traffic and increase your domain authority.
Search engines attach plenty of value to backlinks and consider them as a positive signal for organic ranking. It doesn’t matter whether you use Shopify, Volusion, or BigCommerce, you can’t afford to miss out on this amazing opportunity to grow your business.
So, do you create content that people love to link back to? Link building is when you create a valuable piece of content and publish it on your website and then people link to it when publishing content on their sites. Your content could be a guide, blog, infographics, or ebooks.
Therefore, we can say that your eCommerce link building efforts pretty much revolve around your content. Let’s take a comprehensive look at what you can do to uplevel your link building game.
Proven Ways to Get Backlinks for Your eCommerce Site
Link building is surely challenging but it is worth your time and resources. Apply the following strategies and watch your online shop thrive:
1. Find Link Prospects
The first and the most crucial step in your link building campaign is to list down prospects that you want to reach out to. Identify people who are likely to give you backlinks. If you sell shoes, for example, find top-performing blog posts that discuss shoes-related things.
It would be a good idea to use smart link building tools to find the people who are publishing relevant and trending content on the web. There are many platforms on the web that help you find trending and popular content in a niche.
Once you’ve shortlisted relevant blog posts, podcasts, or any other form of content, the next thing you need to do is find the contact information of publishers. It’s not hard to find the contact info of influencers or people who publish plenty of stuff on the web. You can check out their website or social media profiles to get the information you need to contact them.
2. Craft Your Outreach Email
The first part of the process is to find link-building opportunities. Once you figured that out, the next step is to prepare your outreach email. Whether you want to reach out to bloggers, influencers, or website owners, you need to get your email noticed. You can either use an email template or create a custom email design.
It is recommended to build new templates to launch an effective outreach campaign. Make sure to come up with a killer email subject and text. Your email text should present a clear idea of why you’re reaching out to the person and what you want them to do. Provider the prospects an incentive: why should they link to your content.
For example, if someone has published a blog on something, tell them how they can link their blog to your content to improve the quality of their blog. You not only want them to reach back to you but also consider giving you a backlink.
3. Manage Communication With Your Link Prospects
Creating a perfect outreach email is what you can do to encourage other businesses to link to your content. Personalized emails drastically improve your chances of hearing back from your prospects. When people respond, you need to make sure their questions or queries are properly addressed.
You can’t get results with spammy or generic emails. So, when crafting an email, address a prospect with their names and mention something specific about their company or blog. Also, consider reaching out to your prospects on social media prior to launching an email outreach campaign. It becomes easier to get links when you focus on building relationships with your prospects before requesting backlinks.
4. Create linkable assets
One of the most effective ways to get healthy links is to add a blog section to your eCommerce site. Once you create a blog section, start adding highly helpful content that helps your audience resolve problems in a simple and fun way. For example, if you sell electronics, create blog posts to help people choose the right electronics for their home or business.
When you create helpful content, people would love to share and link to it. To get an idea of what kind of linkable assets you should create, take a look at your competitor’s link-building efforts. Try to create content that is more valuable than that of your competitors to increase the chance of people linking to your blogs, guides, ebooks, or whatever you create to get your message across.
Related: 5 Types Of Linkable Assets And How To Create Them
5. Focus on video marketing
If you really want to bring life to your content, start creating in-depth how-to and instructional videos. From how-to videos to slapstick comedy, you can create anything that reflects the needs of your audience. It’s important to create videos that help your customers in one way or another.
Videos tend to rank well on Google. Want to do a little experiment? Go to Google and type in some how-to questions; for example, how to repair an AC. You’ll see some how-to videos on top of the search results. If you run an online fashion store, you may want to create videos around fashion tips or trends.
Hosting your video content on YouTube will give you a chance to expand your outreach. You can reach out to relevant blogs and ask them to link back to your original content on your site.
Related: How to Use Video for Link Building
6. Build Affiliate partnerships
Affiliate partnerships are also an incredible way to get links, boost website traffic and sales. However, be sure to choose the right partners who can build a mutually beneficial relationship with your brand. Obtain high-quality links that point to your product pages to create a positive environment for your eCommerce business.
It’s easy to develop an effective affiliate program and then work with the right affiliates. You have to offer some serious rewards or explain how your program has the potential to pay your affiliates well. If you can show your affiliates that your program is profitable, it wouldn’t be hard to attract affiliates. When you start working with a partner, ask them to keep mentioning you in their content.
Related: How to Create a Successful Affiliate Program for Your Business
7. Explore Unlinked Brand Mentions
If you pay attention, you would be able to explore plenty of link-building opportunities. One of those opportunities is tracking unlocked brand mentions or phrases that could link to your landing pages. This is where you again need to reach out to publishers and website owners to request a backlink.
Visit relevant websites and track unlinked product or brand mentions. This could help generate higher ROI with little effort. When you find a mention on a website, ask the website owner if they would be willing to link to your site.
Use smart tools like Ahrefs to find link-building opportunities quickly without spending too much time on the manual search. Here are some common types of mentions you should watch out for:
- Company
- Product
- Thematic
- Retail
If you find positive mentions of your company or product on a website, don’t miss the opportunity. Reach out to request link insertion.
8. Use an Agency
If you don’t have the expertise, tools, or time to launch an effective link building campaign for your business. Go for a reputable link building agency.
At Link Majesty, we plan and execute result-oriented link building campaigns for eCommerce businesses. You can focus on your SEO efforts and we’ll take care of the link building.
Final Thoughts
If your eCommerce site already hosts interesting blogs, articles, and graphics, you can attract a large number of users and links. If you’ve just started working on your SEO and link building strategies, Think strategically when getting new backlinks as you can achieve multiple goals with your link-building efforts: organic traffic, better SEO results, improved authority, and sales.
Build relationships with other sites and publications. Engage them to improve the visibility and reputation of your eCommerce platform. Finally, create awesome content to attract people to visit and link to your site without sending an outreach email.
